According to the 'On-Demand Quarterly' forecast by MAGNAGLOBAL, video on demand (VOD) service in the next 5 years by the end of 2016 will come to more than 70.1 million households. According to the survey there are 51.1 million household currently using the VOD service which was calculated till the end of third financial quarter of 2010.In the meantime, MAGNAGLOBAL predicts DVR subscribers will be present in 61.8 million households by the end of 5 years which is by the end of 2016. This is up 32% from the present 37.9 million households which make use of the DVR facility.
Further research from MAGNAGLOBAL reveal that the end of September 2010 saw 83.6 million homes online. Out of these 83.6 million homes which were online, 90.4% of them were using the internet from their broadband provider. And this should increase to 98.8 million homes by the end of 5 years that is by the end of 2016 according to MAGNAGLOBAL.If spoken in regards to country, then after US it is UK which stands strong in using the DVR and VOD service. And out of the entire population using these services, 70% of them buy the services from Sky while 30% of them prefer to go to Virgin.
Sky Vod Service : Sky Anytime Plus offering Video on Demand service this termed as an upgrade of Sky Anytime. Sky Anytime Plus VOD service implies you to watch your favourite TV shows at convenient time. You canpause, rewind and fast forward programme movies with Sky Anytime Plus VOD Service.
Virgin revealed that during the third quarter of 2010 they observed 73 million VOD service views each month from their 2.8 million subscribers which means each household on an average would view about 33 VOD videos each month. This is up from the 31 views during the second quarter of 2010.
Previous Post : AT&T re-brands it's Video on demand service
Showing posts with label Sky Anytime Plus Video On Demand. Show all posts
Showing posts with label Sky Anytime Plus Video On Demand. Show all posts
Monday, February 21, 2011
AT&T re-brands it's Video on demand service
AT&T video on demand will no longer be called with that name again as AT&T has now decided to brand it as U-verse Movies. The decision has been taken to market its Video on Demand service even more and to give it a new face to the people. The decision to kick off this new marketing campaign has come especially after AT&T has realized it is losing large amount of business to Netflix, Redbox and similar other competitors.
The executive director for AT&T's video on demand service now called U-verse movies, John Blinkiewicz explains the advantage U-verse Movies has over competitors like Netflix. He lists some of the main advantage as watching movies in multiple rooms with their multi-room home networking environment, much quicker release dates for new movies than its competitor and in some cases the release date is as much as 30 days before Netflix and red box, HD movies, 3-D movies, free content and absolutely no wait time in loading the streamed content. He also added that there is a growing need for marketing to list their advantage over their competitors and also to let them know about their existence and services. They are also having a competitive advantage to be able to supply these videos on customer’s mobile phone. So the customers can directly stream the movies on the handsets.
He also said that they are constantly in search with adding new movies to the different categories and they are also adding HD and 3D movies. Last year alone they were offering six 3D movies and will be offering more soon.
The executive director for AT&T's video on demand service now called U-verse movies, John Blinkiewicz explains the advantage U-verse Movies has over competitors like Netflix. He lists some of the main advantage as watching movies in multiple rooms with their multi-room home networking environment, much quicker release dates for new movies than its competitor and in some cases the release date is as much as 30 days before Netflix and red box, HD movies, 3-D movies, free content and absolutely no wait time in loading the streamed content. He also added that there is a growing need for marketing to list their advantage over their competitors and also to let them know about their existence and services. They are also having a competitive advantage to be able to supply these videos on customer’s mobile phone. So the customers can directly stream the movies on the handsets.
He also said that they are constantly in search with adding new movies to the different categories and they are also adding HD and 3D movies. Last year alone they were offering six 3D movies and will be offering more soon.
